The Brotherhood of the Direct Descendants of Santa -- Mission: It is the mission of the Brotherhood of the Direct Descendants of Santa to spread joy, love, and the spirit of Christmas throughout the world. Core Values: Training, guiding and otherwise mentoring the ladies and gentlemen that preserve and advance the traditions of Christmas and of Santa Claus and thereby enrich the experiences of children of all ages, faith traditions and ethnic origin. Goal: The “Brotherhood” strives to further its mission by providing its members with numerous opportunities. (reprint from home page)